Throwing in the towel: is the beach holiday over?

A new generation of holidaymakers are choosing more adventurous trips – but crowded, boring beaches can often be challenging enough

Could the beach holiday be over? According to travel company Responsible Travel, bookings for more adventurous trips are up by several hundred per cent. The company says it has seen a 700% increase in the number of people booking to swim with orcas in Norway, and a 300% increase in people wanting to go on a survival course on a desert island, which is kind of like a beach holiday, only with machetes and fire-making.

However, the idea that we’re packing in two weeks on a sun lounger is not really something that is borne out by the statistics. According to the Association of British Travel Agents travel report for 2017, 41% of holidays were the beach version, with activity holidays comprising just 7%. The beach holiday was slightly up on the year before (38%), while activity holidays had fallen from 9%.

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