‘Sunshine Saturday’ to deliver holiday bookings boost

Tour operators and airlines are preparing for their busiest booking period as UK tourists cope with the post-Christmas blues by planning their 2017 holiday

Millions of UK holidaymakers will be coping with the post-festive season return to work by booking their annual holiday this weekend, as travel companies prepare for their busiest day of the year.

Dubbed “Sunshine Saturday”, 7 January will see a huge spike in bookings for the UK’s biggest holiday companies, as tourists plot their escapes during the dreariest month of the year.

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