This members’ club-style ‘resort’ in Oxfordshire expertly combines a wilderness cabin vibe with the comforts of boho London … and just a hint of the Truman Show
Soho Farmhouse, the new member’s club-cum-country house hotel in the Cotswolds, doesn’t do anything as mundane as check-in. As we drive up to the gatehouse a camera scans our number plate and smiley staff welcome us by name, take the car to be parked, and whisk us to our cabin – in a converted 1950s milk float, obviously.
In 100 acres of farmland north of Oxford, it’s the latest venture from Soho House group. The original, now a honeypot for media and creative types, opened in London 20 years ago. They’ve since popped up in eight cities from LA to Istanbul and also run nine hotels. The Farmhouse is its first “resort”, with 40 cabins among 18th-century buildings. There’s a seven-bedroom farmhouse, a four-bedroom cottage, several restaurants and facilities galore – and you don’t need to be a member to stay.