Sex on the beach: Danish travel firm advert urges couples to try for a baby on holiday

‘Do it for Mom’ campaign invites wannabe grandparents to book active holidays for their adult children – in the hope that the break will result in a grandchild

Most holiday adverts are kind of sexy. Beaches, bikinis, cocktails, ice-cream … But while the not-so-subtle implication is that if you book a trip you’re gonna get “some”, most travel brands hold back from stating that explicitly.

In Denmark, however, one travel company has gone for a more-brazen approach. And it doesn’t just want you to get laid, it wants “you” to get pregnant.

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