‘Do it for Mom’ campaign invites wannabe grandparents to book active holidays for their adult children – in the hope that the break will result in a grandchild
Most holiday adverts are kind of sexy. Beaches, bikinis, cocktails, ice-cream … But while the not-so-subtle implication is that if you book a trip you’re gonna get “some”, most travel brands hold back from stating that explicitly.
In Denmark, however, one travel company has gone for a more-brazen approach. And it doesn’t just want you to get laid, it wants “you” to get pregnant.