Rough Guides launches tailormade trips as part of major overhaul

Guidebook publisher moves away from book sales to become a tech platform providing bespoke holiday service that aims to ‘change the way people travel’

After almost 40 years of helping backpackers travel on a budget, Rough Guides has launched a bespoke holiday service aimed at “time-poor” adventurous older travellers who no longer want to rough it. The move is the start of a transformation of the publisher’s entire business model from guidebook seller to online travel company.

“In five to ten years we don’t want to be seen as a guidebook publisher: we want to be seen as a dynamic tech company that provides tailormade trips,” said CEO René Frey.

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