Hotel booking sites forced to end misleading sales tactics

Regulator says practices used by six firms could prevent customers finding best deals

Hotel booking sites will be forced to make major changes after Britain’s competition watchdog found they routinely engaged in pressure selling, misled consumers over prices and gave more prominence to hotels that paid the most commission.

The Competition and Markets Authority is clamping down on websites including Expedia, and over practices that give a false impression of a hotel’s popularity, with claims such as “one room left at this price” and “booked four times in the last 24 hours”.

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