Boosted by the popularity of video on Instagram, drone footage is delivering the wow factor in an online world where it’s easy to think you’ve seen it all
‘I bet you’ve looked at drone footage and just thought ‘wow’,” says Guardian photographer and licensed drone operator Graeme Robertson. “That’s because you are seeing something you have never seen before.”
Robertson is explaining the appeal of drone photography, which has had a surge in popularity in recent years. This is due to the availability of affordable drones,including the DJI phantom series, which costs from £350 – giving amateur film-makers the chance to shoot helicopter-style footage. There is also the matter of social media’s appetite for wow-factor images, particularly when it comes to showcasing travel destinations and travelling itself. Cool location + drone = viral.