As sales of Kentucky bourbon and Tennessee whiskey have rocketed, so has interest in the terroir of the region, and distilleries – Jack Daniel’s and Wild Turkey included – have opened for tours
US whiskey has experienced dramatic growth over the last decade, propelled by an unslakable thirst for it from Europe, China and India. But while the spirits themselves – mostly bourbon, Tennessee whiskey and rye – have gained distinction worldwide, their places of origin remain somewhat mysterious. This has a lot to do with their terroirs, Kentucky and Tennessee – two southern states that are low on the destination list for many visiting Europeans. The fact that some counties in these states are dry and until recently wouldn’t allow their distilleries to offer tastings, has further complicated matters.