Skiwear makes way for mini dresses – and that’s just the men – at this high-octane music festival. Our writer gets stuck in, but saves enough energy to make the most of the empty pistes in the morning
Why would a vast, sun-drenched Alpine ski resort, blessed with an abundance of snow and slopes and bars and clubs, need a week-long dance music festival chucked in? It seems about as necessary as an extra Jagermeister in your vodka-Red Bull. But then, in both cases, that’s the way a lot of skiers and snowboarders like it.
Last March, I headed to France’s Alpe d’Huez, for the second Snowboxx festival (it was launched in Andorra in 2013), where dance music acts such as Horse Meat Disco and Eton Messy were on the bill.