Dreamland Margate opts for free admission in bid to boost visitor numbers

Following a difficult first year since its relaunch, from 18 June the seaside theme park will allow free entry, then pay-per-ride and wristband pricing options

Entry to Dreamland will be free from 18 June, after the Margate theme park announced a new plan to attract more visitors – just weeks after entering administration.

The announcement comes as the seaside attraction celebrates its first birthday, following an £18m restoration and a relaunch in June 2015. But despite positive press coverage it has been a tough opening year for Dreamland.

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