Butlin’s has updated its classic Minehead resort with 117 new chalets, designed with input from Mumsnet, creating smart accommodation that families can hang out in, not just use as a crash pad after a full day’s entertainment
Just how big a deal Butlin’s is making of its new accommodation at Minehead is apparent the moment we pull up at the main gate. When I tell the jolly security man that we’re staying at the West Lakes Chalet Village, he raises his eyebrows and gives us an exaggerated, “Ooh, look at you, all high society,” look. Then he leans through the car window and gives my six-year-old son, George, an overenthusiastic squeeze of the cheek and points us to the chalets’ exclusive reception.
The new lodging is an attempt to update the level of accommodation and the brand, and is aimed, according to the Butlin’s website, at “modern hard-working families” with an aim to “breathe new life into these classic holiday symbols” and take them from – wait for it – “Hi-de-Hi! to high-end”.