Air Serbia names plane after Novak Djokovic

Revitalized national carrier lobs up new planes named after famous Serbs
Air Serbia - Novak Djokovic

Rafael Nadal may have snatched tennis’ top ranking from Novak Djokovic this month but the world’s second seeded tennis player beat the Spaniard to attain a somewhat unusual accolade — getting a commercial jet named after him.

An Djokovic-named Airbus 319 is the first in a series of “Serbia living legends” to appear on the new Air Serbia aircraft.

The series is part of a major rebranding for the national carrier — from Jat Airways to Air Serbia. A total of 14 aircraft named after Serbian identities will be revealed over the next few months.

Djokovic gets his name painted under the national flag on the livery.

“He has shown over the years a competitive spirit and an enviable ability to overcome big challenges that is now legendary right across the world,” said Dane Kondić, Chief Executive Officer of Air Serbia.

“These are all values and positive attributes that we can closely associate with and will be at the forefront of what our new national carrier will stand for.”

The rebranded Air Serbia will be managed by Etihad Airways, the Abu-Dhabi-based carrier, from this month. The airline will serve up six new aircraft before the end of the year and four more in 2014.

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